The Keys To Promoting Economic Empowerment For Women

A. Together with businesswomen and professionals, we founded a bank for women’s financial needs. Initially, our vision, to go beyond microfinance and focus on universal service with an emphasis on women, was challenging to articulate. Over time, our proposition gained momentum and our vision was realized.

We succeeded in establishing a bank that has opened 200 branches across the country over a decade. As the first female Board Chair of a commercial bank with mostly female shareholders, board members, and staff, I inspired other banks to recognize women’s market potential and launch targeted products. Our bank’s women’s financial solutions department innovatively provides both financial and non-financial services to more women. Despite challenges, we strive to maintain profitability and satisfy the growing number of women needing loans.